Summary
Praise for the previous edition:
"...this affordable guide provides up-to-date, comprehensive information...Recommended for career collections."—Choice
Retail and wholesale trade is a trillion-dollar industry that presents a myriad of employment opportunities, from sales and merchandising to IT, marketing, finance, customer service, and much more. Almost one in five Americans are employed by retail companies, and 2007 retail sales totaled $4.5 trillion, according to the National Retail Federation.
Featuring more than 90 job profiles—with nine new to this edition—Career Opportunities in the Retail and Wholesale Industry, Second Edition provides up-to-date information in one accessible resource.
New and revised career profiles include:
- Brand manager
- Buyer
- Catalog copywriter
- Customer service representative, TV shopping channel
- Department manager, department store
- Graphic artist, retail
- Greeter
- Mall manager
- Manufacturer's representative
- Market researcher—manufacturer
- Marketing director, Web store
- Model, TV shopping channel
- Promotions manager—retail store
- Sales associate
- Stylist, TV shopping channel
- TV shopping channel show host
- Wholesale sales representative
- Window designer
- and more.
Specifications
Index. Appendixes. Bibliography. Glossary.
About the Author(s)
Shelly Field is the owner of The Shelly Field Organization, a public relations and management firm specializing in celebrity clients in the music, sports, and entertainment industries. She is a career consultant to educational institutions, employment agencies, corporations, libraries, women’s groups, and individuals. She frequently lectures on empowerment and various career-oriented subjects. Field is the author of Career Opportunities in the Music Industry, Sixth Edition; Career Opportunities in Health Care, Third Edition; the Ferguson Career Coach series; and numerous other career-counseling guides for Ferguson Publishing. She lives in New York.
Foreword author John R. Sohigian is the senior vice president of marketing for Orange County Choppers.